What Looking Local can do for you

A growing number of emergency services across the country are considering DiTV and mobile as key channels for to encourage citizen interest and interaction. Whether it is due to the sheer numbers of mobile phones that are now in circulation or simply the key demographic that DiTV and mobile reaches, Looking Local is a key partner in terms of delivering their message.

Overall around 30% of the population does not have Internet access or PC skills and Internet penetration is slowing. Research shows that only 58% of people in the C2 socio-demographic group and 37% of DEs have access to Internet at home or work. This leaves significant swathes of people unable to access non-emergency services 24/7. Whilst crime and fire take no account of class or status, there is evidence that a higher percentage of people within C2/DE become victims and/or need support.

Whether it is for advice, support, non-emergency services, Looking Local is able to offer multi platform technology to police and fire and rescue organisations across the UK.

Emergency Services already available on Looking Local:

• 'Most Wanted' service - Avon & Somerset integrated with their web service showing images and descriptions of the most wanted criminals in their area
• Counter Terrorism - including information on how to deal with it, reporting suspicious activity and paths to prevention
• Smoke alarm advice and the ability to book a fire safety home check
• Traffic incidents and updates
• Contact your local police station or police officer
• Information on a range of emergency services and how to handle them if they happen to you
• Victim support
• Crime prevention advice and Neighbourhood Watch

Information on the technology that drives Looking Local can be found here, whilst an audience breakdown and wider Business Case is also available. Read how and why South Yorkshire Police got involved with Looking Local here.

To really understand how Looking Local can extend your reach, please contact us.