Looking Local Technology
Looking Local works across the public sector delivering housing, local government, healthcare and related services on new platforms and devices. Whether TV, mobile, smartphones, tablets, social networks or games consoles, Looking Local helps partners make the most of digital trends, new methods of communication and technology, ensures digital equality and enables public sector organisations to deliver on new devices without the need for added investment.
Digital Interactive TV Landscape
What is digital interactive TV? How many people have access to DiTV? How do people use interactive services? Information on the digital TV platforms and national figures of penetration.
Mobile Phone Technologies
With over 90% of the UK population owning mobile phone capable of browsing the Internet, access to government services on the move has never been easier, or more in demand. Delivering useful mobile content and letting people know your service is there are both key to effective service delivery. Looking Local lets you deliver mobile services and promote them at a fraction of the market price.
Research shows that over 50% of the UK population now owns a smartphone (IPSOS MORI, 2012 Q4), so offering apps and usable sites via their web browsers is critical to channel strategies. Looking Local has developed a range of public sector smartphone apps, including a street scene reporting app and a housing repairs app, delivered on both iOS and Android which can help with your smartphone development.
Around 40% of the UK population use Facebook and it is easily the most popular website in the UK, coming in the top five sites visited by all age groups. 97% of all UK smartphone social networkers use Facebook, and so when considering where to deliver services to reach the widest audience, social networks cannot be ignored.